Friday Apr 27th, 2007: Issue #795
I’m going to talk about keyword research quite extensively today.
It is a subject that is so important that I think everyone who has any inkling to make some money online should be required to learn about it before they do anything else. And no, I’m not exaggerating. Even more importantly, everyone who is serious about Internet marketing, of any kind, should buy a professional keyword research tool. You can get free solutions, but a professional tool that will do the job for you efficiently and effectively is one of the best investments you’ll make.
Keywords are quite literally the foundation upon which everything we do online is built on. I can’t think of a single online business model that doesn’t depend on it. And yet, so many people do keyword research half-heartedly - or ignore it completely!
Let me explain why it is so important.
Everything - and I mean everything - that happens online in fundamentally dependent on one thing: a person at the other end of the Internet who wants something. That something may be information, it could be education, it might be diversion or amusement, but it all stems from that person having SOMETHING in mind that the Internet can help them with.
Of course, they will almost ALL go to one of the search engines as their first port of call and type in a keyword or phrase.
Bingo! Billions of people all telling us exactly what they want to know - and therefore what we can profit from.
Keyword research is the online equivalent of what offline companies call market research. It tells us what out potential customers actually want.
By knowing what the market wants to know about we can easily tailor our online business to supply exactly what is needed - saving ourselves a massive amount of trial and error, a huge amount of time and at the same time maximizing our potential profits.
Want to build an AdSense site? Keyword research tells you what each page should focus on.
Do you prefer the affiliate marketing model? Keyword research tells you which products to represent.
Portal sites? No keywords, no portal.
Silo sites? Niche Marketing on Crack? Bum Marketing? They all depend on you knowing what the customer wants and that comes right back to keyword research.
Ah, but what about creating your own products? Sure keyword research isn’t so important there. After all, don’t the experts always say that you should follow YOUR passion, not someone else’s? Those experts are wrong. If your passion doesn’t have a market, you are just going to spend weeks or months of hard work with nobody to sell it to in the end.
And while we are talking about your own products, how do you think that authors come up with the questions that need to be answered by their books? That’s right, they do keyword research to see what people are trying to find out.
Article writing is huge and blogging is vital. We all know that. But what is the point of blogging an article that doesn’t focus on a keyword? Who is going to find it?
I could easily go on and on. But you get the point. It ALL starts with keyword research.
If you read Kickstart on Wednesday you’ll know where all this is leading up to. I talked then about a new program that I’d bought called Niche Inspector. My initial trial was very favorable.
Well now I’ve had more time to put Niche Inspector through its paces and my opinion has just gone up and up. I said on Wednesday that I saw NI as a niche discovery tool rather than a keyword research tool. The more I’ve used it though, the more I see that it is both - and very good it is at both jobs.
I’ve used, and loved, Keyword Elite for a long time, but must admit that it contains functions and features that I’ve never understood, let along used! Niche Inspector is much more about ease-of-use. It does everything that I need of it, but without the layers of complexity.
I’m now such a Niche Inspector convert that I’ve created a video to walk you through the program (the video on Niche Inspector’s sales page is much slicker than mine but hopefully I can bring a user’s perspective to it.)
One particular feature excites me a lot. You can paste in a list of words and then ask Niche Inspector to analyze it for you. That can be huge! Other keyword research programs can do this trick, but Niche Inspector’s implementation is particularly easy to use.
You’ll see what I mean on my video.
I like this feature so much that I’m about to do something very special for you.
Over the last couple of years I have developed huge lists of words that I’ve extracted from public domain dictionaries. These lists of weird, wonderful and sometimes wacky words are de-duped and tend to be mainly nouns. Each list contains between 500 and 1500 words and there are around 60 of them altogether!
I use these lists to brainstorm new market ideas, but Niche Inspector makes that task amazingly efficient. You just feed NI one of the lists, set it running and come back later to find sold-gold niches and sub-niches that you may never have dreamed of.
If you wanted to create such lists for yourself the time and effort it would take would be considerable.
I’ve never shared these lists with anyone before. They are my own secret weapon. But now I’m going to let you get your hands on 15 of my word lists.
I’ve created 25 randomly selected packages of 15 lists (each list will contain between 500 and 1500 words) and have reserved them for the first 25 people who buy (or who have already bought) Niche Inspector through my link. Just email me your confirmation receipt and I’ll send you your individual list pack.
My video is here: http://www.kickstartdaily.com/nicheinspector/
You can read the full Niche Inspector sales page (watch the video there too, and download the free special report) and if you like what you see, buy it here: http://www.urlnex.us/nicheinspector/
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It is Delia’s birthday tomorrow. I’ve already bought her two gifts, but she knows what they are, so today I’m off to see if I can find a special surprise. All the men reading Kickstart will know exactly how hard THAT will be!
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My Internet connection stopped working for a few hours yesterday and it was wonderful.
Something broke at my ISP’s end, leaving me (and thousands of others) unable to log onto the Internet or use email.
At first I panicked. Suddenly losing connectivity was worse than running out of coffee! But once I realized that it was out of my control, that my computer was okay and that there were engineers working to rectify the problem I relaxed.
And got quite a lot of work done!
In fact, I got such a lot done that I was almost sorry when it all came back to life.
I’m quite tempted to have a few days a week when I deliberately switch the computers off for two or three hours. I think it will make a big difference!
Last minute update - sorry that Kickstart is so late arriving today - my Internet link went down at lunchtime and has been intermittent all afternoon. Today it wasn’t so good!
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An Inspirational Thought
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Who you are, right at this very instant, is the sum total of every decision that you have ever made in your life.
Some decisions you made were great choices and some were terrible, but each and every one, no matter the result, has contributed to the YOU that exists right now.
Whatever you decide will indelibly change your life’s pattern. And even if you change your mind later, that decision will still have been made and its effects will never be erased.
Put that way it makes your next decision harder to make, don’t you think?
I don’t think so.
William James said, ‘There is no more miserable human being than one in whom nothing is habitual but indecision.’
The habit that should be encouraged is not the ‘wait and see’, ‘I’ll think about it’, or the ‘ask me later’ stock response, but the ‘Yes! I’ll do it now!’ action.
You see, even deciding to not decide is a decision that will be imprinted on you forever.
And isn’t it better, when you look back on the book of your life to read about the actions you decided to take rather than the lack of action that indecision foisted upon you?
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Who do you know who would love Kickstart Today?
Don’t keep it to yourself - send them to
http://www.kickstartdaily.com today!
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The Quote of the Day
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Dale Carnegie said,
“If you can’t sleep, then get up and do something instead of lying there and worrying. It’s the worry that gets you, not the loss of sleep.”
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Today’s Power Thought
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Every goal, ambition, dream or target that you have in your life comes ready-made with a fixed amount of energy attached to it.
Once that pre-fixed energy is gone, you lapse into a state of flux: you neither have the power to carry on towards your target, nor do you have the will to forget the whole thing.
The result: procrastination. All you can do is think of other things that you’d rather be doing.
But, that unfinished task acts like a drain on the energy attached to all the other things that you do instead.
Each task’s energy CAN be boosted, but only if it is topped up before it runs empty.
The trick is to either plan your jobs so that you finish each one while its energy level is still sufficient to keep you going, or to deliberately stop before the tank runs empty - so that your enthusiasm can supply the needed fuel for you to start again another day.
Think of it like a car. All the time there is gas in the tank, you can go somewhere and get things done. If the needle says that the tank is running low, you can get to a gas station and fill up.
But if you ignore that needle and allow the tank to run dry, you grind to a halt. Odds are that you will come to a full-stop in the most inconvenient place possible, and getting more gas will be a major challenge.
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Fascinating Facts
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One of the most famous artists of the twentieth century is known simply by his last name.
Which is a good job because his full name was Pablo Diego Jose Francisco de Paula Juan Nepomuceno Maria de los Remedios Cipriano de la Santisima Trinidad Ruiz Picasso.
Old Picasso knew a thing or two. Here are some of his quotes:
“I am always doing that which I cannot do, in order that I may learn how to do it.”
“I’d like to live as a poor man with lots of money.”
“My mother said to me, ‘If you are a soldier, you will become a general. If you are a monk, you will become the Pope.’ Instead, I was a painter, and became Picasso.”
“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.”
“He can who thinks he can, and he can’t who thinks he can’t. This is an inexorable, indisputable law.”