Monday Apr 30th, 2007: Issue #796
I spent so long on Friday creating my Niche Inspector video, and then battling with an Internet connection that wouldn’t stay connected for more than fifteen minutes at a time, that Kickstart was sent out in the early evening (my time). Friday evening is probably not the best of times because not only were bounces higher than usual but I’m sure most people had more interesting things to do than sit and read Kickstart!
Still, a lot of people did watch my video (thanks to everyone who sent me complimentary messages) and many of those did buy Niche Inspector as a result.
They won’t be disappointed. It is a great bit of kit.
Here are two quotes I’ve received:
“I know I can trust your recommendations Martin, but this is one of the best things you’ve told me about for ages - and your video really sold it to me.”
“Thanks for a great recommendation and also for your keyword lists. I bought Niche Inspector yesterday, ran one of your lists as the first thing I did and now am working on a niche it uncovered for me. No I’m not saying what it is, I’m keeping this baby to myself!”
In case you missed Fridays Kickstart (understandable) my special offer is that the first 25 people who buy - and send me a copy of their purchase receipt - will also get a pack of 15 wordlists to plug into niche Inspector. Friday’s issue, with all the details is on the archive at http://kickstartarchive.com/
There are currently 9 of my bonus packs left.
You can watch my video review at: http://www.kickstartdaily.com/nicheinspector/
You can read the full Niche Inspector sales page (watch the video there too, and download the free special report) and if you like what you see, buy it here: http://www.urlnex.us/nicheinspector/
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How cool am I?
Not very, if you listen to my wife and children. And, to be fair, it is hard to see how anyone could call me cool. Certainly not the coolest guy on the planet. Surely that must be some super-cool movie star, or some playboy billionaire?
Not Martin Avis. No, not me.
Except of course if you type ‘coolest guy on the planet’ into Google. Then you’ll find me at #125. Not very cool you may think, but there are 863,875 people below me!
Now who’s cool?
It’s all a bit of fun. There is a silly competition going on to see who can get the highest ranking in Google for ‘coolest guy on the planet’ and just for fun I joined in by posting on my blog yesterday. You can see what I wrote at http://www.kickstartdaily.com/blog/ or if I’ve posted anything above it, go directly to the post at http://www.kickstartdaily.com/blog/index.php?/archives/381-Coolest-guy-on-the-planet-not-me.html
It says something for the power of blogs - and in particular Serendipity, the blog software I use for Kickstart - that I can jump straight in to the index at a relatively high level (although page 13 isn’t going to get me much extra traffic!) within 24 hours.
If nothing else that should be a clear nudge to get blogging.
Naturally, I’d love to be able to grab a much higher position for coolest guy on the planet - if only to give my kids something else to find desperately embarrassing about their old dad, so if you can give my blog a link from your website to boost its incoming links, that would be wonderful.
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I’ve long been puzzled as to why so few women attend Internet marketing seminars and my own London Lunches. Sure, we do get some women along, but in all honesty, they are in the minority.
Women are just as good at Internet marketing as men, are often more dedicated, more focused and more successful. So I wondered what keeps them away.
I can understand that many women juggle several roles and taking time out is a problem.
And of course, many women have children who they can’t just up and leave.
But beyond those obvious reasons there are many Internet marketing women who are full time IMers, are single, have no children and still prefer not to attend even short half-day events.
There has to be a reason and I’m genuinely interested to find out what it is. Not just because as a marketer it is important to understand your market, but also because I truly believe that many women are missing out on a resource that could be so useful to them.
So I asked the question on the Warrior’s Forum - and have been astonished at the number and quality of the responses. And also at the eye-opening reasons that are emerging. Things that as a man I would never have imagined would be problematic for women.
I highly recommend both men and women to read (and comment if you have some insight to add) the thread. The more we all understand each other the easier all this interaction stuff gets! 
http://www.warriorforum.com/forum/topic.asp?TOPIC_ID=149931
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An Inspirational Thought
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If at first you don’t succeed.
Franklin D. Roosevelt ran for Vice President in 1920 but was beaten by Warren G. Harding and Calvin Coolidge. The following year he was struck down by polio and lost the use of his legs.
In 1928 he was elected Governor of New York and in 1932, President of the United States. He was re-elected President in 1936, 1940 and 1944.
In 1962, the owner of a chain of Ben Franklin hardware store franchises hit on the idea of opening discount stores in small towns. The executives of the Ben Franklin company rejected the idea flat out.
Sam Walton wasn’t deterred and, with his brother Bud, opened the first Wal-Mart in Rogers, Arkansas. They never looked back.
Charles Dickens dropped out of school at the age of fourteen, yet went on to become one of the most influential writers of all time.
The moral of these three stories is that success is there waiting for you if you really want it. You don’t need physical ability, you don’t need other people’s approval and you don’t need formal education.
All you need is to feel the desire to win burning inside of you.
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Who do you know who would love Kickstart Today?
Don’t keep it to yourself - send them to
http://www.kickstartdaily.com today!
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The Quote of the Day
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Bertrand Russell said,
“The secret of happiness is this: let your interests be as wide as possible, and let your reactions to the things and persons that interest you be as far as possible friendly rather than hostile.”
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Today’s Power Thought
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A lot has been written and taught over the years about efficiency.
Now, I’m not going to say that all that stuff is wrong - doing things right is important - but I am going to say that this ‘efficiency is king’ mantra sometimes misses the point.
You can be super-efficient, get everything done to perfection in a wonderfully timely manner, and still fail to achieve anything much.
The Internet is a great case in point. How many people spend every hour that they can spare, and many that they can’t, desperately following every piece of advice that they receive to the letter. And yet, they are still lucky to cover their costs, let alone see the fantastic rewards that were promised.
They are wonderfully efficient at doing everything that is asked of them, but there is something missing.
That missing ingredient is that they are efficient without being effective.
Effectiveness is rarely taught with the same fervor as efficiency, but it always HAS to come first.
Effectiveness is about doing the right thing.
And unless you are doing the right thing, all the efficiency in the world is never going to get you any closer to your goals.
But what ARE the right things? We know if we are being efficient, but how do we know if we are being effective?
The only true way that I know of is to ask yourself the honest question - ‘Does this really MATTER to me?’
If the answer is no or maybe, the task isn’t truly effective. Re-examine it. Refine it. Review it. Re- write it until you can honestly say that yes, this now matters to me.
And when it truly matters - to YOU - when you know that it is an efficient use of your time, then, and only then, should you strive to be as efficient in its execution as you possible can be.
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Fascinating Facts
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Ancient Romans had three different words to describe a kiss:
Basium: a kiss between acquaintances.
Osculum: a kiss between friends.
Suavium: a kiss between lovers.
‘Give us a suavium’ doesn’t have the same ring to it, does it.