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Kickstart Today
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Wednesday April 16th, 2008: Issue #910
Kickstart Today is published three times each week for opted-in
subscribers only. Publisher: Martin Avis. Your comments are
always welcome – to respond to anything you read here, please
click ‘Reply’
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Greetings!
It seems I have Tim Ferris to blame for the trend of people
sending my emails an autoresponded message telling me that they
won’t read it until later.
I’ve read the 4-Hour Work Week, and generally enjoyed it, but I
have to disagree with that advice.
Not the advice to limit your email activity to once or twice a
day – if your business can sustain that low impact customer
service, then fine. And most people using email for leisure
probably don’t need to obsess about it.
It is the need to tell people that you are saving their emails up
to read until later that I question.
Anyway, a lot of people have responded to me – both in support of
my rant and against it, so at least I sparked some thinking on
the subject. However, I’m sad that not one of the seven people
the rant was really directed to has replied. Perhaps Kickstart is
still in their queue of things to be got around to later.
#~#~#
I apologize if there are more typos in Kickstart today than
usual. I’m suffering from something that feels like a cross
between severe eye strain and a mild migraine and looking at the
monitor is proving to be very uncomfortable.
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Isn’t outsourcing a wonderful thing.
I’ve dug two deep beds in my garden (and thanks to Ric Wiley’s
excellent book ‘High Density Gardening’ –
http://avisc.hdgardens.hop.clickbank.net/ – they are soon to be
more productive than I’d ever imagined) but the idea of digging
the other two that I’ve planned just doesn’t appeal much. Deep
bed gardening with the no-dig method that Ric and I are using
means that each bed only ever has to be dug once – but that once
is a killer if your body isn’t used to double-depth digging. Mine
certainly isn’t.
So Delia, bless her, suggested that we get a local gardening man
in to do the digging for us.
Why didn’t I think of that?
And while he’s at it he can dig the new fish pond I’ve been
putting off for three years, and widen and shape 15-feet of
border, oh, and Delia apparently wants to turn the bottom of the
garden around the old pear tree into a woodland sitting area. Can
we afford all that? It would take me weeks – even if I was up to
the task, which I strongly doubt.
A man up the road does gardening work, so we asked him to come
along and give us an estimate yesterday.
My goodness, I wish we’d done that years ago!
He is asking a pittance and reckons he’ll have it all done in two
days next week. And he’ll take away all the waste.
In those two days, I know I can make far more than his low cost,
so where is the advantage to do it myself? Effectively I’ll make
money on the deal and save myself a weeks of agony.
And Delia will have one less thing to nag me about!
Result!
I’m a hands-on sort of person who loves to get stuck in to a job
- whether it is gardening, home decoration, or computer
programming. I’ve always begrudged paying someone else to do what
I think I should be able to handle myself.
How wrong and muddled that kind of thinking is, I now realize.
It is far better to pay someone to do the job for you (almost
certainly better and faster) while you spend your time on the
things that you are really good at.
It’s taking me a while, but I’m learning.
#~#~#
I can remember, maybe 15 years ago, talking to Delia about one of
our friends who has relatives in America, Canada and Australia
(big family). We were observing that he can visit his family
anytime he likes and had seen parts of the world that most of us
only dream about.
I remember saying to Delia that we have no family who live
further away than 15 miles! And certainly not a single friend –
or even acquaintance – abroad.
My how times change. Our family has since shrunk even more and
five miles is the maximum radius now, but in the intervening 15
years we have made friends all over the world!
Thanks entirely to the Internet.
We are so fortunate now to have really good friends in Australia,
Canada, America, India, Malaysia, France. Not just ‘friends’ in a
Facebook kind of way, but real friends who we could visit and who
could, and have, visited us.
On top of that, Kickstart has brought me into contact with an
AMAzing worldwide group of wonderful people of all kinds of
races, religions and ethnicities – too many to list.
And you know what – when you get right down to it, I don’t notice
any difference between us all. We are all regular folk trying to
get by as best we can.
We live in a horribly troubled world, but surely the Internet –
which lets us see people for what they are, and not have our eyes
clouded by color or race or religion or clothing or age or
ability or gender – is the great hope for humanity.
People have been saying for years that the world is getting
smaller, but when it comes to people getting along with people,
you are only as far away from me as your monitor screen. The
whole world in a 2-foot radius.
It is staggering and wonderful how our outlook on the world has
changed in a very few years.
#~#~#
Harvey Segal’s Ultimate Supertip
One of the very first people I became friends with when I started
online doesn’t live in far-flung exotic climes. In fact, he lives
just a few miles away in another part of London. I’m talking
about Harvey Segal – a guy I’m really pleased to call my friend
and someone who really knows his onions when it comes to making
money online. He has been a full-time Internet marketer as long
as I’ve known him and is one of the few people who totally
deserves the ‘guru’ label. (Even though I’m sure it embarrasses
him no end!)
A long time ago, Harvey wrote a very good book, called 101 Super
Tips, which was very popular. Then he thought up another tip, but
rather than rename his book 102 Supertips, he thought that the
new one was so good it deserved a book of its own.
That book was called ‘The Ultimate Supertip’ because quite
frankly, it was incredible. It still is.
Here is the truly AMAzing thing – the book is free. That’s right
- you can download it right now without spending a single penny.
You will not even be asked for your email address.
And yet, the last time I promoted ‘The Ultimate Supertip’ in
Kickstart I made hundreds of dollars – and so did many of the
people who downloaded it from my link.
I told you Harvey is clever. It takes a brain the size of a
planet to come up with something so elegantly simple.
Harvey tells me that his free ‘The Ultimate Supertip’ book makes
him more money that all eight of his previous books combined!
‘The Ultimate Supertip’ tells you exactly how – and why. And on
top of that provides you with everything you need to do the same.
My previous testimonial is on page 35 of this latest 2008 edition
and I stick by every word. But don’t waste your time reading what
I think, read the rest of the book – especially chapter 5 which,
as Harvey puts it, is ‘where the magic starts’.
Download it, read every word and profit from it. It’s truly the
ultimate: http://www.supertips.com/ultimate/x/?id=759 (yes, that
is my affiliate link – a free book with an affiliate link? Read
the book to find out why.)
Incidentally, even if you are not an Internet marketer you can
make money from this book. On page 30 Harvey tells how one of his
affiliates makes $600 per month with no website, no blog, no
subscriber list – nothing.
Don’t ‘do it later’ – download your free copy of ‘The Ultimate
Supertip’ right now and read it straight away. You won’t regret
it.
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Who do you know who would love Kickstart Today?
Don’t keep it to yourself – send them to
http://www.kickstartdaily.com today!
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The Quote of the Day
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Sue Patton Thoele said,
“Abundance is, in large part, an attitude.”
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Today’s Power Thought
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Normally I prefer not to publish items that are too overtly
religious in this section as I’m aware that Kickstart readers
come from all faiths and beliefs.
However, a Kickstart reader shared this with me some time ago and
it seems to me to be applicable to almost any faith. I hope you
enjoy thinking about its implications as much as I did:
I asked God to take away my habit.
God said, No.
It is not for me to take away, but for you to give up.
I asked God to make my handicapped child whole.
God said, No.
His spirit is whole, his body is only temporary.
I asked God to grant me patience.
God said, No.
Patience is a by-product of tribulations; it isn’t
granted, it is learned.
I asked God to give me happiness.
God said, No.
I give you blessings; Happiness is up to you.
I asked God to spare me pain.
God said, No.
Suffering draws you apart from worldly cares and brings
you closer to me.
I asked God to make my spirit grow.
God said, No.
You must grow on your own, but I will prune you to make
you fruitful.
I asked God for all things that I might enjoy life.
God said, No.
I will give you life, so that you may enjoy all things.
I ask God to help me LOVE others, as much as He loves
me.
God said…Ahhhh, finally you have the idea.
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The Foolproof, No-Nonsense,
Kickstart Guide to Making Money Online
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Part 19: Reprint, Resale, and Private Label Rights
Selling stuff that other people has made is a great way to make
money online. At its simplest, you just recommend the other
person’s product to your readers or site visitors, they go to the
vendor’s sales page and when they buy you get a commission. That
is called affiliate marketing and is hugely popular. But what if
you are not happy to ‘just’ get a commission? What if you’d
rather get the whole sales price for yourself?
In that case, you need to look at buying or acquiring the rights
to the product. Depending on which ‘rights’ you buy or are given,
you can then sell the product from your own site, in your own
way, and keep all the money for yourself.
What are reprint rights, and how to profit from them.
When you buy an ebook or a program online, you generally buy the
right to read it yourself, or use it on your own computer.
Anything beyond that basic usage is usually forbidden.
That means that
- you cannot give it away to anyone else.
- you cannot change it in any way.
- you cannot sell it.
Even if there is no obvious copyright mark, the author of all
published works (ebooks and program scripts included) is
automatically awarded the copyright to their work as soon as it
is published. The � mark acts as a reminder, but is not strictly
required.
So how is it that some people can sell other people’s ebooks and
programs, change them, rename them, give them away as free
bonuses, and even sell you the rights to do the same?
It all comes down to the original author selling certain ‘rights’
to those works.
There are a few different types of ‘rights’ that you are likely
to come across online. They are all quite different in what they
allow you to do, so it is always wise to read the terms very
closely to be sure you know exactly what rights you are actually
buying.
Here are the most common ‘rights’ that you are likely to come
across and what they generally mean. There can be variances
though, so be sure to check the small print carefully.
Resale Rights.
The simplest of all. When you buy resale rights, you are given
the right to sell the product on. While you can effectively do
that as an affiliate, the difference here is that the product
becomes your own. You have to handle the orders (through your own
payment processor account) but you get to keep all the revenue
from each sale.
Effectively the product becomes your own except that you cannot
change it.
You will sometimes see resale rights being sold that attempt to
dictate the price at which you will sell the product. While this
is generally a good thing from the product’s point of view (if
people start selling a $97 ebook for $1, the value of the book
will fast disappear and resale rights owners who are charging the
full price will find it hard to compete) it is almost always
illegal.
Price fixing in this way is not allowed.
However, it is usually in your own interest to adhere to the
recommended price.
Buying the resale rights to an ebook usually costs 3-5 times the
normal selling price, but you don’t need many sales to start to
see a good return on your investment.
Reprint Rights
Reprint rights are similar to resale rights, but differ slightly
in as much as they confer on you the authority to have the ebook
printed out to sell as a physical product.
This right is not seen as often as resale rights (and indeed,
sometimes the resale rights licence will give reprint rights as
well).
It can be very useful to have this right to print as a lot of
extra money can be generated by offering ebooks that you sell
with a physical product option. Simply by printing out an ebook
and putting it in a nice binder, you can often command a much
higher price from your customers.
Master Rights.
Master resale rights, or master reprint rights are the next step
up and usually cost quite a bit more. Typically, 10-15 times the
original product’s asking price.
They are so much more valuable because they give you the right to
not just sell the book and keep the profits, but to sell the
resale or reprint rights too. And again, any sales you make are
entirely your own with no need to share with the product’s
original author.
Master rights can be a double-edged sword. On the one hand they
can help you generate significant profits by selling on the
resale rights, but on the other, by selling those rights to
others, you are creating your own competition!
Private Label Rights.
The final ‘rights’ that we will examine here are the so-called
private label rights. With these, you buy the text to a book, or
the code to a program and can then do whatever you like with them
(within the terms of the license – so be careful to check).
What that means in practice is that if you buy the private label
rights to an ebook, you can then change the way the book looks,
add more content if you choose to, take content out if you like,
reorder it, change the title of the book – even put your own name
as the author. In fact, pretty much anything.
The only thing that is usually forbidden in the licence (although
by no means always) is reselling the private label rights
themselves.
This freedom to do whatever you want with private label rights
ebooks is incredibly powerful and potentially AMAzingly
profitable. In effect, you can create unique ebooks, under your
own name, with your own look and feel, without having to do any
of the hard writing work! It is almost as good as going to Elance
and hiring a ghostwriter of your own.
The only drawback is that private label rights ebooks tend to be
distributed via membership websites who typically have around 500
other members. Potentially, that is a lot of competition.
But the reality is that barely 5 out of every 100 people who
belong to those sites ever make use of the content they are
given, so your real competition is minimal.
At the time of writing this, private label rights are massively
undervalued.
Most membership sites that give private label ebooks to their
members have two new ones created every month, and some have a
back library available of 50 or more just waiting for you to make
your own and start to profit from.
Although I sell many ebooks and products that I have the resale
rights to, my personal preference is to use private label works.
I’ve got several reasons for this:
1. With ‘resale rights’ you have to sell the book exactly as it
is supplied to you. If you are unhappy with the format or the
look of it, bad luck. You cannot change it. It there is something
about the content that you are less than confident with, that’s a
pity, but you cannot change it.
2. With resale rights you have no real idea how many people are
in competition with you, and no way to protect your profits if
they start to wildly undercut your price. Often, the only way to
compete against deep price cutters is to build an amazing
selection of bonuses to offer alongside your product. This may be
effective, but it can be time consuming and expensive.
3. Private label rights give you the power to do so much more
than *just* publish an ebook. You can use the content in many
different ways to make profits.
4. When you take a private label ebook and add new content,
reword existing sections, add pictures, change the title and
author’s name � in the ways that I recommend – you are creating a
whole new unique work that has no competition in the marketplace
at all.
“I’d love to start an online business but don’t know what to
sell.”
Buying the rights to other people’s work is the fastest way to
get a product of your own. There are literally tens of thousands
of ebooks out there that you can buy the rights to – resale or
private label – in an almost limitless array of niche markets.
Not having a product to sell is no longer an excuse to prevent
you from starting an online business. Authors are falling over
themselves to sell you the rights to their books – they’ve done
all the work, so you can pick up the profits.
*** Catch up with parts 1-18 of the Foolproof, No-Nonsense,
Kickstart Guide to Making Money Online at http://imkickstart.com
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Fascinating Facts
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The word ‘dude’ was invented by Oscar Wilde as a conjoining of
‘duds (clothes) with attitude’.
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Kickstart Products for you to enjoy AND make money with!
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* ‘Unlock the Secrets of Private Label eBooks’ (Ideal for
anyone who is a member of the excellent PLRproEbooks site):
http://www.plrsecrets.com
* ‘You CAN Write Articles’ – Anyone can write articles to make
money online. This $7 ebook shows you just how easy it is.
http://www.youcanwritearticles.com
* ‘14 Days to Total Time Control’ – The book that will help
you control the time IN your life, so you can get on with
having the time OF your life.
http://www.totaltimecontrol.com
* ‘Keyword LSI Spy’ My new script that lets you find the exact
words that the search engines love to see on your web pages
and in your articles – and a whole lot more!
http://www.keywordlsispy.com
Each of the four products listed have affiliate programs that you
can make money from. Please visit http://www.urlnex.us/affiliates
for more details.
#~#~#
Do you enjoy Kickstart Today? Please tell your friends!
http://www.kickstartdaily.com
Let me know what you think – about anything! To contact me,
please reply to this email and remember to put ‘Kickstart’ in the
subject line so that it doesn’t get filtered.
Visit the Kickstart Blog – Your comments will be very welcome:
http://www.kickstartdaily.com/blog/
Kickstart has a forum too! http://kickstarttodayforum.com/
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