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Kickstart Today
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Tuesday July 7th 2009: Issue #1041
Kickstart Today is published more or less twice a week for
opted-in subscribers only. Publisher: Martin Avis. Your comments
are always welcome.
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Greetings!
Sometimes I wish that I was one of those deep thinkers who can
weigh everything up and reach logical conclusions, but I’m not.
While I can admire the scientific method of analysis and
interpretation, my mind is nowhere near focused enough and my
responses are all too often based on emotion rather than hard
facts.
But when I come across someone who can analyze, assess and reach
sensible conclusions – and then communicate those conclusions to
me in plain English, I always listen.
After all, I may not want to think it all through for myself, but
I’m very happy to reap the rewards of someone else’s brainwork!
A very good example is my friend Neil Shearing, Neil is a
scientist by training and one of those people who can mentally
shine a laser right into the heart of a problem to illuminate
inner workings that the rest of us are only vaguely aware are
there.
Over the last few days I’ve been reviewing a new book by Neil
that is a total eye opener for all of us involved in building
websites.
It launches today and is called ‘Top Linking Secrets: How to get
massive traffic from top search engines without Google
penalties.’
A good linking strategy for your websites – the number of inbound
links to your pages from other sites – is probably the most
important factor in getting high search engine rankings, but so
few of us get it right.
I’m as guilty of this as anyone – mainly because it is an area
I’ve never really understood all that well and all the
explanations I’ve read tend to be contradictory.
Until now.
Neil has taken a highly scientific approach to work out what is
fact, what is fiction, what is myth and what really matters in
this vital area of SEO. He has put it all down in a 106-page
ebook and series of videos that takes you by the hand and makes
you a link-building expert.
I have learned so much in the last few days that my mind is
buzzing with ideas, and plans to start putting them into action.
And the great thing is that although Neil has applied the
scientific method to his own research, he has managed to write a
book that absolutely anyone can understand. That’s a real skill.
Everything is explained, right from the beginning, and
illustrated with loads of pictures, diagrams and screenshots.
The main PDF ebook itself is in three sections:
1. A comprehensive explanation of what linking is all about, what
the search engines think about it and why you need to take it
seriously.
2. An in-depth look at where you can get links from.
3. A step-by-step link building action plan for your own sites.
In addition, there are five videos that take certain aspects of
the subject and go into greater detail.
Finally, there is a 90-minute interview that Louis Allport
conducted with Neil, in which he talks in great depth about his
linking strategies and ideas.
Altogether a very comprehensive package that is guaranteed to
make you see the dark art of backlink building in an entirely
different light.
Top Linking Secrets is already underpriced, but for the next 72
hours you can get a hefty discount by using the coupon code
’save30′ in the box provided on this page:
http://urlnex.us/toplinkingsecrets
(If this newsletter gets to you before the Top Linking Secrets
launch goes live, you’ll get a chance to download a free report
by Neil instead. Do sign up for it and you’ll then get a
notification email as soon as the launch opens its doors.)
By the way, today’s quote was chosen before I wrote about Neil’s
book, but by an AMAzing coincidence, it fits perfectly!
#~#~#
Thanks to everyone who bought Chris Freville’s Dominating Niches.
In case you haven’t sent me your proof of purchase yet, don’t
worry – I have a list of all the purchasers from ClickBanks and
your bonus video will be with you in 2-3 weeks time.
Incidentally, several people have asked for more information
about the seminar I’m talking at later this month (that my video
will be based on).
It is Frank Garon’s Internet Marketing Workshop in London on July
18th and 19th.
You can read all about it here:
http://www.moretrafficbiggerlist.com/index.htm
Frank is a regular Kickstart reader so here is a message just for
you , yo old reprobate: I can’t understand how you managed to
make the picture of me so fuzzy – perhaps you are afraid that my
stunning good looks will outshine your own! 
It costs £197 to attend, but DON’T book a place yet.
In a day or two, Frank is very kindly going to give me a small
number of tickets to give away in Kickstart and to London
Lunchers, so you might be lucky and get in for free!
Watch out for an email about it very soon.
#~#~#
I finally did it! At long last I plucked up the courage to delete
my FaceBook account.
Oh the joy. No more incessant emails telling me that people I
don’t know have left messages I don’t understand in response to
other messages I didn’t know existed from other people I have
never heard of on walls that I’ve never even seen.
No more random people sending me vegetables or goldfish.
No more poking, tagging or invites to events on the other side of
the world.
No more noise.
Bliss. Why didn’t I do it a long time ago?
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A quick movie review:
Transformers: pants.
Too long, too loud, too dull.
#~#~#
I love Sandra Bullock as an actress, but as an international
diplomat she leaves something to be desired.
On a chat show on Friday she was asked if she likes England.
SB: “I love it. I spent half my childhood here.”
Interviewer: “Here? You were brought up in England?”
SB: “No, Germany.”
Interviewer: “That’s not ‘here’!”
SB: “Oh, it’s all Europe, right?”
There might be a few federalists left in the EU who would like to
see Europe as one homogenous mass, but I don’t think that there
are many people in either England or Germany who would see the
two proud nations as being synonymous!
Way to go Sandra.
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Recommend Kickstart To a Friend!
Don’t keep it to yourself – send them to
http://www.kickstartdaily.com today!
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The Quote of the Day
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Charles Mingus said,
“Making the simple complicated is commonplace; making the
complicated simple, awesomely simple, that’s creativity.”
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Today’s Power Thought
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I wrote this short article as a reply to a question on the
Warrior Forum yesterday, but thought that it may be of interest
to you too – so here it is …
“Why can’t I sell a high gravity ClickBank product?”
This is a question that crops up frequently, and all kinds of
answers get thrown out. Mostly, in my opinion, they are wrong.
The thing is that ClickBank gravity is a measure of how some
other people are able to sell a product – not how you may sell
it. If ever a warning of ‘results aren’t typical’ should be
applied to something it is this.
Affiliate marketing is a lot more than just picking a high (or
medium or whatever measure you use) gravity product from the
ClickBank marketplace and putting up a page to sell it. Good,
effective affiliate marketing is about building your own
reputation for recommending worthwhile products and then making
sure that the people you are recommending them to are interested
in the first place.
It is about two things: authority and targeting.
It really doesn’t matter if you are a list marketer or a review
site builder or a blogger – unless your readers are interested in
the product’s niche and trust your judgement it really doesn’t
matter what success or otherwise anyone else is having because
yours will be minimal.
My advice is to properly review anything you hope to recommend.
By that I mean get hold of a copy (ask for a review copy, or
actually buy it), use it, read it, test it out, decide if it
really has merit and then, and only then, write about your
experiences with it.
Credibility. ClickBank has a lot of junk in its marketplace and
recommending the rubbish won’t win you any kudos. But if you’ve
taken the time to weed out the chaff to find the really good
stuff (of which there is also a lot) your readers will appreciate
you in the longer term.
Yes, buying products to review can be expensive, but it is a cost
of doing business. When you build your reputation and credibility
the right way, it is a tiny cost that is far outweighed by the
returns on your investment.
And don’t write a sales page. The biggest mistake new affiliate
marketers make is to think they are salespeople. They are not.
They are recommenders. If you go to the pub with your mates and
someone asks you about something you’ve bought, you don’t launch
into a hard sell, you tell them about your experiences. You
pre-sell. Then, when they go to the actual sales page, they are
already excited and positively predisposed to buy.
There is much nonsense spouted about affiliate marketing in
general and ClickBank in particular – usually by people who are
not very good at it – but get it right and it is a fine way to do
business.
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The Foolproof, No-Nonsense,
Kickstart Guide to Making Money Online
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*** Catch up with parts 1-30 of the Foolproof, No-Nonsense,
Kickstart Guide to Making Money Online at http://imkickstart.com
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Fascinating Facts
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No wonder the French are so concerned about the sanctity of their
language. By 2004, the only country left in the world in which
the primary foreign language taught in schools was French was
Great Britain. Five years on and I think that Spanish has
probably overtaken it here too.
Zut alors!
@~@~@
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Products you may enjoy AND make money with!
by Martin Avis
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* ‘Unlock the Secrets of Private Label eBooks’ (Ideal for
anyone who is a member of the excellent PLRproEbooks site):
http://www.plrsecrets.com
* ‘You CAN Write Articles’ – Anyone can write articles to make
money online. This $7 ebook shows you just how easy it is.
http://www.youcanwritearticles.com
* ‘14 Days to Total Time Control’ – The book that will help
you control the time IN your life, so you can get on with having
the time OF your life. http://www.totaltimecontrol.com
* ‘Keyword LSI Spy’ My new script that lets you find the exact
words that the search engines love to see on your web pages and
in your articles – and a whole lot more!
http://www.keywordlsispy.com
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Do you enjoy Kickstart Today? Please tell your friends!
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Let me know what you think – about anything! To contact me,
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Contact details
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Martin Avis, Longlands Rd, Sidcup, Kent,DA15 7LQ, UK.
To email, please reply to this message.
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